A new audio study concluded that, in audio ads, four key features maximize intent to purchase, recall and brand favorability: sonic branding, music, voice and message. The study was conducted by ...

Consumers spend 31% of their media time with audio, yet brands only allocate 8.8% of their media budget on audio, with 25% of brands missing from audio entirely “The Investment Gap: Understanding the ...

New Sounds Profitable data shows audio podcast listeners finish episodes, trust hosts, and purchase from ads at rates that ...

FREMONT, Calif.--(BUSINESS WIRE)--The Streaming Video Technology Alliance (SVTA), the international technical association delivering solutions across the video workflow to improve the delivery of high ...