Augmented Reality (AR) is transforming the way businesses, educators, marketers, and creators engage with audiences. What ...

In Friday acquisition news, Shopify shared today that they’ve acquired the team from augmented reality startup Primer, which makes an app that lets users visualize what tile, wallpaper or paint will ...

Hyperform comes from a Bjarke Ingels Group (BIG) collaboration with Squint/Opera, a creative digital studio, and UNStudio. These big-name studios believe that their immersive software will enable ...

Users had trouble distinguishing real versus projected text ...

Researchers from Seoul National University College of Engineering announced they have developed an optical design technology that dramatically reduces the volume of cameras with a folded lens system ...

For decades, technology in schools meant desktop computers and basic digital instruction. Today, more immersive tools are beginning to reach children, changing how they interact with information and ...

Interactive multichannel retailer HSN, Inc. announced the launch of an augmented reality design app across two of its home and lifestyle brands within the Company’s Cornerstone portfolio — Frontgate ...

Dowina is an acoustic guitar manufacturer based in Bratislava, Slovakia. In a market brimming with boutique suppliers and numerous well-known brands, a key aspect of Dowina’s market approach is the ...

Machine-A, the London-based concept store, is using augmented reality to recreate the in-person experience lost over the past year amid lockdown, as fashion’s adoption of AR widens. The virtual store, ...

This file type includes high-resolution graphics and schematics when applicable. Augmented reality (AR) enhances and expands your view of the real world with computer-generated outputs, including ...