Choosing a car's color feels like a simple decision, but researchers and marketers have spent decades studying why certain ...

The famous Henry Ford’s “A customer can have a car painted any color that he wants so long as it is black” still holds water today, even though modern technologies allow cars of today to be ...

When it comes to purchasing a new car, I’ve often found that some people couldn’t actually care less about its color. Others, however, feel as though the color is nearly as important as the design of ...

An analysis of the North American automotive landscape over the last three decades reveals a stark shift in consumer and dealership purchasing behavior, resulting in a market heavily dominated by ...

View post: This No-Reserve 1968 Volkswagen Double Cab Is For Sale on Bring a Trailer With 3 Days Left Grays of various shades — white, black and gray itself — are dominant in the automotive colors ...

Vehicles in rarer colors such as yellow, orange and purple retain their value at a better rate than cars in traditionally dominant colors such as silver, black and white, auto research website ...

Sharan has to thank NFS 2 (the split-screen version) for his interest in cars. From there, it grew to collecting wallpapers, to being interested in F1 and eventually writing about cars! Arguably ...

The design and engineering studio, CALLUM has announced its color of the year for 2025. Aqua Mist is a blend of green and blue, balancing vibrance with relaxing undertones in a pastel palette. This is ...

On Day 4 of the HOT ROD Power Tour 2005 we ran across an interestingdisplay tucked in a corner of the massive parking lot at the GaylordOpryland Hotel in Nashville, TN. Auto Air Colors was putting on ...

BMW has one-upped itself, rolling out one of the most jaw-dropping car exterior treatments ever. After unveiling the blackest car in the universe back in 2019, the company has just presented an iX ...