To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Colgate wasted no time in releasing it's 2019 Super Bowl ad, featuring none other than Luke Wilson. The 30-second ad, which debuted online on Jan. 18, was the first to drop this Super Bowl season, and ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Colgate or Crest? Consumer-product companies pump more than most into marketing budgets to woo shoppers. Scaling back ad spending will polish short-term results, but is it worth the risk to brand ...