Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns. Google appears to be testing channel reporting functionality for Performance ...

Google adds AI testing tools to Performance Max campaigns. Imagen 3 AI model integration enables automated creation of ad visuals. New video optimization features automatically adapt content for ...

Paid search has always been a moving target. In 2026, with platforms dominated by AI and Performance Max, Google has continuously pushed the industry toward automation. Yet, the myth of “set it and ...