LEGO Insiders is LEGO’s loyalty rewards program, where shoppers earn points for purchases, product registrations, and select activities on LEGO.com. Those points can be exchanged for exclusive kits, ...

The double VIP points promotion ends on October 31st, so you have just two more shopping days to get twice the Lego VIP points on any purchases that you make at your local Lego store or Lego.com.

Nintendo of Europe has announced that its My Nintendo brand is teaming up with LEGO VIP to offer fans new ways of exploring the growing world of Super Mario-themed LEGO. For anyone not in the know, ...