NEW YORK, April 10, 2024 (GLOBE NEWSWIRE) -- Operative is announcing Adeline, a new assistive AI platform purpose-built to help media companies optimize inventory, speed sales, and accelerate work.

SintecMedia will acquire Operative for nearly $200 million in a move that will give media companies with linear TV and digital businesses one software system to manage proposals, trafficking and ...

NEW YORK, Feb. 17, 2026 (GLOBE NEWSWIRE) -- Operative, the preferred advertising management solution provider for the world’s leading media brands, today announced a partnership with GraySwan to bring ...

The former CTO of Disney ABC Television, Michael Napodano, who also spent a decade at NBCUniversal, joined Operative on Monday in the newly created role of Chief Delivery and Information Officer.

NEW YORK—Ad solutions provider Operative has announced a number of product improvements and media partnerships that it will be showcasing during the 2024 NAB Show. Hundreds of the world’s top brands ...

Operative has announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear Streaming – the new media model that brings linear workflows to digital ...

NEW YORK—Operative, a provider of advertising management solutions for media has announced a new AOS Services Platform, advancing its intelligent media management solution into foundational services ...

Most businesses, small or large, typically include a certain level of hierarchy between management and labor. Some employees provide the labor and skill to get a job done, while others have authority ...