In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...

New data from marketing solutions provider Keen Decision Systems suggests that retail marketers are no longer spreading budgets thin across multiple retail media networks (RMNs). Rather, they are ...

After years of price-driven gains, Acosta’s John Carroll warns the industry must pivot to tech-enabled collaboration to reignite meaningful unit growth While the last five years have been a roller ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...

Retail media networks use first-party shopper data and retailer ad inventory to target high-intent buyers and generate new, measurable revenue. Retail media networks operate by combining first-party ...

As retail media networks overtake television in ad revenue, they are also taking a page from the way TV pitches itself to marketers. After media companies like NBCUniversal, Disney and Paramount ...

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

We put retail media under the microscope, comparing advertising on walled garden platforms and the open web, looking at newly introduced standards in the space, and examining how agentic AI could ...

Designer Shoe Warehouse (DSW) has partnered with Epsilon to launch a self-service retail media network for footwear and accessory brands, per details shared with Marketing Dive. The offering, Front ...