When biotech companies launch a brand, positioning is the most important task. But their tendency is to rush through it, without testing, as if believing that no one else knows the product the way ...

The past two years have brought unprecedented progress for gay rights. From the legal triumph of Lawrence v. Texas to the pop-culture smash of Queer Eye for the Straight Guy to that glorious stretch ...

It’s true that I worked with David Schmader for years at The Stranger, and it’s true that I’m proud to call him my friend. But there is a part of my brain—the part that tingles when it comes across a ...

Photo: Tom Nelson I’M DAVID SCHMADER, and I am a pothead. By this I mean when it’s time to enjoy an adult intoxicant, I’ll forgo beer, wine, and spirits in favor of marijuana, which, for me, offers a ...

For David Schmader the state of U.S. media is summed up by what happened after New York magazine published a cover story about Bill Cosby’s accusers. Schmader, who recently left The Stranger after 16 ...

Is dabbing the same as hot knives? And, uh, while we’re at it, what the hell is hot knives? It’s true that I worked with David Schmader for years at The Stranger, and it’s true that I’m proud to call ...

David Schmader loves bad movies, but even he has his limits. Having become enamored of the Paul Verhoeven-Joe Eszterhas sleazefest Showgirls after watching it at the insistence of a friend, Schmader ...