Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Thumb through any web analytics report and you’ll discover a host of unique terms. I’m talking about unique visitors, bounce rate, conversion percentages and goal funnels, not to mention the all ...