International Housewares Retail Company, the parent company of household retail giant JHC (日本城), is undergoing a comprehensive brand transformation to adapt to shifting consumer behaviors and the ...

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...

Here are five pillars that give you a complete picture of what influencer marketing is actually doing for your brand.

Identity isn’t just a data challenge; it's the foundation for better marketing, stronger customer relationships and smarter ...

Static segmentation isn't personalization. Sinch's Sophie Cheng on using behavioral signals, optimal channel, AI to make B2B ...

C-suite leaders agree it’s time to reinvent their organization and share why enterprise-wide agility is hard to achieve. We hear a lot about the importance of agility in today’s business environment.

UGI Corporation is rated a hold due to ongoing debt restructuring and flat revenue growth, despite its diversified energy business and attractive dividend yield. UGI’s reliance on refinancing debt ...

Effective B2B personalization requires more than audience segments. Discover how unified customer profiles, cross-channel ...

Christine Cazeau (‘18 BS, Marketing, ‘20 MBA, Business Management/Marketing) announced that she is starting a new position as a senior customer success manager at ReliaQuest. She also received a 2022 ...